An old friend,- Elyas Chowdhury was behind this lovely project. ebookers.com came to Elyas for a pan European overhaul of their marketing. Elyas came round to us, we teamed up and took a long hard look at what was going on in all 3 of ebookers regions, (1. Uk and Ireland, 2. Switzerland and 3. Scandinavia.)
We did a pretty thorough audit and we presented it back to all 3 Marketing Directors and their new Managing Director. Switzerland was proving to be something of an anomaly with brand leader status in a mature market and a strong creative identity. We took the essence of the Swiss work, gave it a sound strategic core and adapted it to work in every country.
Everyone loved it,- It was surprisingly easy to get agreement from the Client, between us and Elyas we had pretty much all the bases covered in a compact team. It was also refreshing to work alongside incumbent agencies in two of the regions to put together the brand, including an end-line, a graphic style and typographic look plus templates for executions in all areas. We also wrote TV advertising designed to work in different time lengths in all countries.