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Blighty

David Abraham,- Before he went off to run Channel 4, he ran UKTV. He’s a very clever man, it was David who re-branded UKTVG2 as ‘Dave’

We bumped into David in the Scandi coffee shop, he introduced us to Tom Lucas and Sara Holt and a couple of months later we were all working on re-branding two factual channels, Eden and Blighty.