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What We Did
ebookers.com came to us for a pan European overhaul of their marketing.
We took a long hard look at what was going on in all 3 of ebookers regions, (1. Uk and Ireland, 2. Switzerland and 3. Scandinavia.)
We took the essence of the Swiss work, gave it a sound strategic core and adapted it to work in every country. It was refreshing to work alongside incumbent agencies to put together the brand, including an end-line, a graphic style and typographic look plus templates for executions in all areas.
We also wrote TV advertising designed to work in different Plus a media strategy that includes airport posters, trolleys and takeovers in every country we can.
With everyone working together ebookers more than quadrupled their impact on travellers.